After rescuing Stormy from a local shelter in 2016, Christin realized the need shelters across America were facing. Financial support to care for homeless pets was low and knowing how much every penny counted toward feeding and caring for these pets, she decided to open a business that combined two of her favorite things - natural skincare and animal welfare.
Living Paw is a line of 100% natural, small-batch, handmade skincare. The products are derived from plants and uses cruelty free ingredients, primarily high-quality essential oils. 15% of each purchase is donated to one of the selected "shelters of the month" as a way to spread her reach as far as possible.
While designing the logo for Living Paws, I knew I wanted to reflect the positivity of the brand and the light-hearted nature of the products Christin was creating. Hand drawn animals not only incorporates the charity side of the business, it also is a reference to the small, hand-made batches.